Jorge was born in Ushuaia when it only hosted 5 thousand inhabitants.
At a young age, descendant of Croatian family, Jorge discovered his passion for horses, and is responsible for having initiated the national sport, the Pato, in Tierra del Fuego. Greater than his passion for horses are his driving skills. This led him to run several rallies and to consecrate champion in different competitions.
Proud father of Valentina and Facundo, he succeeded to teach his children the love for nature and animals.